Care for Immigrant Families/ Design



Details

Vera Institute of Justice / CARE for Immigrant Families campaign

Graphic Designers: valentin uhrig, Valerie Ginorio-Meyer
Content Strategist: Dominic Arenas
Content Editor: Aleeza Kazmi
Digital Strategy Director: Megan Diamondstein
Creative Director: Neil Shovelin
Director, Advancing Universal Representation Initiative: Shayna Kessler

This campaign aimed to get New York consituents to contact their lawmakers to pass an act that would secure funding in New York state so that everyone, regardless of their immigration status, would be guaranteed the right to an attorney in immigration court even if they could not afford one. I designed the assets for this campaign in 2025 and 2026. Actions taken from these ads surpased 11,000 emails sent to lawmakers each year.

Valerie created the brand identity for CARE, and I worked on the paid advertising for these pushes.
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