Under The Radar 2026/ Design

Details

Under The Radar festival 2026

Art Direction & Design: valentin uhrig
Creative Direction: Ampersand Paris
Project Management: Paige Harari
Social Media Management & Animation Design: Jean Caceros

The Under the Radar 2026 was a hit.  This year had more shows than ever before in the festival’s decades-long history, and mayor Zohran Mamdani helped give out over 1,500 free tickets to shows in an effort to further make theater more accessible to everyday New Yorkers with the “Under the Radar for All” initiative.

I led the brand evolution of the festival marketing with creative direction from Ampersand and working alongside the folks at Under The Radar. I designed a myriad of materials including a 104-page brochure, wearable merch, paid advertising, organic social, web assets, and email.
All Rights Reserved © valentin uhrig 2026